October 8, 2020

As the coronavirus pandemic continues to impact communities around the globe and in the United States, nearly three out of four people have no plans to take their costumed kids door-to-door in search of candy, but that doesn’t mean Halloween is cancelled.  

UNICEF USA is launching a virtual Trick-or-Treat for UNICEF platform and through the month of October, you can add purpose to Halloween by collecting lifesaving donations for UNICEF virtually. In honor of the 70th anniversary of this iconic American tradition, this year’s initiative will be comprised of digital, interactive experiences all while teaching children the importance of giving back and fundraising.  

Beginning October 1st, teachers and parents are encouraged to register children and create an online profile by visiting trickortreatforunicef.org where they will receive a Virtual Collection Box with a customized link and QR code. By participating in fun activities and watching educational videos, children will earn Trick-or-Treat Coins that add up to real-life earnings. As coins are collected, children will be able to say where they would like their earnings go, empowering them and connecting their efforts to positive impact for children around the world.   

About Trick-or-Treat for UNICEF  

Trick-or-Treat for UNICEF started in 1950 when children across the United States collected coins in hand-painted milk cartons to help children affected by World War II. Since then, generations of children in the United States have gone door to door on Halloween with the signature orange collection boxes, calling out, "Trick-or-Treat for UNICEF!” Originally a grassroots campaign, Trick-or-Treat for UNICEF has now evolved into a month-long celebration of the power of Kids Helping Kids®.  

Celebrating its 70th year, Trick-or-Treat for UNICEF is the longest-running youth engagement campaign in America and has raised over $180 million dollars to help UNICEF support children with health care, nutrition, safe water, education, emergency relief and more. Learn more at trickortreatforunicef.org.  

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